22 Dec 2017


We set up Easytyre to make getting new tyres extremely easy and our customers who don’t have a lot of knowledge in this area really like that. However, there is something to be said for knowing what you’re buying. There’s also some truth in saying that sometimes part of what you’re paying for is the privilege of knowing the brand name. With that in mind, we wanted to give you an overview of the tyre brands we trust the most at Easytyre, so that you’re fully in the know when choosing your new tyres.

Royal Black

 The Royal Black brand is manufactured in China by the Qingdao Royal Black Tire Company. Their entire range covers over 310 sizes and includes summer and winter applications, eco-friendly tyres for inner city driving, and high performance tyres for highway driving.

All Royal Black tyres are produced under strict quality control based on latest manufacturing technology and modern equipment and comply fully with EU certifications for REACH, a regulation that addresses the production and use of chemical substances and their potential impacts on human health and the environment.

Royal Black has over 4000 employees and a production capacity of over 22 million tyres annually. 

Triangle Tyres

The Triangle Group has been producing quality tyres for over 40 years. Triangle tyres are trusted and sold in over 150 countries and they supply OE tyres (the tyres that go on brand new at the factory) to almost 40 auto manufacturers globally. The Triangle Group is also one of the world’s largest OTR (off-the-road) tyre suppliers with strategic partnerships with leading names such as Caterpillar, Volvo and Goodyear. 

Triangle has a reputation for going further in terms of utilising the latest technology and equipment, and they regularly upgrade facilities and equipment in order to maintain that. They also lead the way in China in terms of ‘green’ manufacturing, with their TBR factory in Shandong Province being part powered by solar energy!

Triangle has over 10,000 employees and a production capacity of 40 million tyres annually. While not a household name in New Zealand, Triangle Group is ranked thirteenth in global sales revenue in the tyre industry.

Triangle Group continually invest in R&D and technology in order to elevate their world ranking, something that has seen the market enjoy a quality tyre at a realistic price.


Driven by an ambition to create ‘a pleasant driving experience’, Hankook’s worldwide reputation for quality sees them partner with many well-known automotive brands, having been chosen by the likes of Volkswagen and Audi to provide the OE tyres for newly manufactured vehicles.

Hankook’s history dates back to 1941 and their legacy includes a number of incredible tyre innovations such as the aero style tyre that can spin faster, the non-pneumatic tyre (NPT), tyres that are steered by the driver’s electrical brainwaves and the invisible stealth car. 

In 2017 Canstar survey, Hankook tyres for a 5 star rating for value for money, scoring highly on the life of the tyre and overall satisfaction.

Hankook produces tyres for everything from passenger cars to buses and trucks, and they have a huge involvement in motorsports worldwide. Their tyres are available in over 180 countries and the company is ranked seventh in global sales revenue in their industry. 

The company has around 21,000 employees, more than 28 overseas subsidiaries, five research and development centers around the world and a huge production capacity of around 92 million tyres annually. 


 The Laufenn tyre brand is produced by Hankook. The brand was launched in November 2016 and has surpassed all expectations for global growth in its first year.

The Laufenn brand offers consumers seeking value, quality and style a wide range of quality products to meet a variety of driving conditions. 


French company Michelin is 128 years old and the world’s second largest tyre manufacturer. They also own other tyre brands:

  • BFGoodrich
  • Kleber
  • Tigar
  • Riken
  • Kormoran
  • Uniroyal (in North America) 

Michelin are responsible for many of the tyre innovations that form the basis of what we know today. Their numerous inventions include the removable tyre, the radial tyre, the pneurail (a tyre for trains made to run on rails), the original run-flat tyre and the ‘tweel’, a new one-piece airless wheel and tyre that is still in development. If successful you’ll never have to replace a tyre again as the tweel’s replaceable treads would be changed as part of regular maintenance. 

In terms of performance, Michelin tyres may not be the cheapest but they are very good value for money all round when you factor in longevity and the fuel efficiency they facilitate.

Michelin has a staggering 112,800 employees around the world and a production capacity of over 184.

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